WWCW D.2

Station Profile

Market Profile

Roanoke / Lynchburg, VA is in the 71st largest DMA in the United States, with a population of approximately 1,006,160 and 456,390 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 36% wired, 53% ADS. The largest employers in this market are Carilion Clinic, U.S. Veteran’s Affairs, Kroger and Wells Fargo.

Source: TVB, Roanoke County Economic Development

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