Roanoke / Lynchburg, VA is in the 71st largest DMA in the United States, with a population of approximately 1,006,160 and 456,390 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 36% wired, 53% ADS. The largest employers in this market are Carilion Clinic, U.S. Veteran’s Affairs, Kroger and Wells Fargo.
Source: TVB, Roanoke County Economic Development
Station Contact Information2618 Colonial Avenue SW Roanoke, VA 24015
Arika Zink, General Manager
Ralph Claussen, General Sales Manager