Station Profile

Market Profile

Roanoke / Lynchburg, VA is in the 70th largest DMA in the United States, with a population of approximately 1,006,160 and 458,320 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 36% wired, 53% ADS. The largest employers in this market are Carilion Clinic, U.S. Veteran’s Affairs, Kroger and Wells Fargo.

Source: TVB, Roanoke County Economic Development

Station Contact Information

2618 Colonial Avenue SW Roanoke, VA 24015

Station Contacts

Arika Zink, General Manager

Ralph Claussen, General Sales Manager

© 1998-2024, Nexstar Media Group, Inc. | All rights reserved