Station Profile

Market Profile

Springfield, MA is in the 115th largest DMA in the United States, with a population of approximately 596,588 and 268,000 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 91% (80% wired, 11% ADS). The largest employers in this market are The University of Massachusetts, Baystate Health System Inc., Massachusetts Mutual Life Ins, Big Y World Class Markets, Westover Air Reserve Base, The Sisters of Providence Health, Yankee Candle, Smith & Wesson Holding Corp, and a number of colleges & universities in the area. Source: Nielsen, Massachusetts Labor and Workforce Development, US Department of Commerce.

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