WXXA D.5

Station Profile

Market Profile

Albany, NY is in the 62nd largest DMA in the United States, with a population of approximately 1,218,330 and 575,590 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 90% (68.4% wired, 21.8%ADS). The Albany-Schenectady-Troy core market is expected to grow at an annual rate of 2.5% in 2017. The largest employers in the market are New York State Government, St. Peters Hospital, The Golub Corporation, Albany Medical Center, General Electric, and a number of local universities including University of Albany, Rensselaer Polytechnic Institute, and Siena College.