Station Profile

In January 1998 Bastet Broadcasting acquired WYOU TV, a CBS Affiliate. Bastet concurrently entered into a shared services agreement with Nexstar Broadcasting station WBRE. Following extensive consolidation and construction WYOU TV moved its operations into the WBRE facility. In September 2002 Bastet Broadcasting merged with and into “Mission Broadcasting of Wichita Falls, Inc.,” a corporation organized and existing under the laws of the state of Delaware. In November 2002 “Mission Broadcasting of Wichita Falls, Inc.” changed its name to Mission Broadcasting Inc. The station’s syndicated programming includes Judge Judy, Judge Joe Brown, Entertainment Tonight, and The Insider. “Annually WYOU broadcasts “The Scranton St. Patrick’s Day Parade” which is the 3rd largest parade in honor of the Irish in the United States. Since 1999 the station has televised the “Children’s Miracle Network Celebration” a local event which raises upwards of 1.6 million dollars each year to aid in research and critical care for sick and injured children.” In November 2002 WYOU began broadcasting both a digital and analog signal. In October 2004, WYOU entered into a Joint Sales Agreement with WBRE, allowing for more effective marketing of both stations’ advertising inventory. In November 2004 WYOU moved its sales and business office to the WBRE facility. On February 17, 2009 WYOU terminated its over the air analog broadcast signal in accordance with the nation’s transition to Digital Television.

Market Profile

Wilkes-Barre / Scranton, PA is in the 58th largest DMA in the United States, with a population of approximately 1,324,360 and 588,490 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be at 94% (55% wired, 39% ADS). The Wilkes-Barre/Scranton market is expected to grow at a compound annual rate of 2.7% through 2011. The largest employers in this market are Wyoming Valley Health Care System, Proctor & Gamble Paper Products Co., Keystone Automotive Operations Inc., Commonwealth Telephone Company and Transcontinental Refrigerated Lines. Source: TVB, BIA Financial Network, Market Report 3rd Edition, 2007, Wilkes-Barre Chamber of Commerce and Scranton Chamber of Commerce, December 2007

Station Contact Information

62 South Franklin Street Wilkes-Barre, PA 18701 P: (570) 961-2222 F: (570) 823-4523


Station Contacts

Gina Schreiber, Station Manager

Steve Daniloff, Director of Sales

Jim Depury, News Director

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