WYZZ

Station Profile

WYZZ is owned by Cunningham Broadcasting and operates with an outsourcing agreement with Nexstar owned station WMBD. WMBD and WYZZ are the only stations in the area with significant Bloomington based news and sales operations.

In April of 2002, we launched FOX 43 News at Nine on WYZZ, using the existing resources of the WMBD news department, becoming the market’s only prime time local news broadcast.

The station’s syndicated programming includes The Big Bang Theory, The Simpsons, Two Broke Girls, Two and a Half Men, and Modern Family.

Market Profile

Peoria / Bloomington, IL is in the 123rd largest DMA in the United States, with a population of approximately 564,839 and 209,320 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 88% (49% wired, 39% ADS). The Peoria-Bloomington market is expected to grow at a compound annual rate of 2.7% through 2011. The largest employers in this market are Caterpillar, State Farm Insurance, and OSF St. Francis.