Comscore

Nexstar Media Group Digital Network Delivers Record Use and Growth in 2020

Nexstar Media Group, Inc. announced that its digital network delivered record growth in 2020, ranking #1 in local news for every month of the year and reaching all-time highs across key performance indicators (KPIs) including average monthly users, total pageviews, total multiplatform minutes and total digital video views, according to Comscore

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Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency

Nexstar Broadcasting is transitioning its advertising sales to a cost-per-impression (CPM) model, working with measurement partner Comscore. Impressions more accurately reflect the total number of people watching a program or commercial and are more comparable to metrics currently used on non-broadcast platforms. 

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