Click to access "Nexstar Media Group Digital Network Delivers Record Use and Growth in 2020"
Nexstar Media Group, Inc. announced that its digital network delivered record growth in 2020, ranking #1 in local news for every month of the year and reaching all-time highs across key performance indicators (KPIs) including average monthly users, total pageviews, total multiplatform minutes and total digital video views, according to Comscore
Click to access "Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency"
Nexstar Broadcasting is transitioning its advertising sales to a cost-per-impression (CPM) model, working with measurement partner Comscore. Impressions more accurately reflect the total number of people watching a program or commercial and are more comparable to metrics currently used on non-broadcast platforms.