(S&P Global Market Intelligence) Datacasting, e-commerce to drive Nexstar’s Next Gen TV revenue potential

“Nexstar Media Group Inc., the nation’s largest operator of TV stations, is taking a lead role in the move to the Advanced Television Systems Committee 3.0 standard. Under this digital broadcast technology, Next Gen TV offerings will provide consumers with significantly enhanced video and audio offerings and equip broadcasters with vastly increased capacity, opening the door to an array of potential applications tied to multicasting and datacasting.

“Nexstar Executive Vice President and CTO Brett Jenkins is helping direct the company’s Next Gen TV game plan, calling for it to launch another 20 markets in 2022 and reach 50% of U.S. markets by year-end. In a recent interview, Jenkins discussed some of the challenges and opportunities inherent to the new standard. An edited transcript of that conversation follows.”

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