Mission Broadcasting acquired KJTL in June 1999 and operates with a joint sales agreement and shared services agreement with KFDX. The stations syndicated programming includes Modern Family, Big Bang Theory, Steve Harvey and Dr. OZ. KJTL is the official station of the Dallas Cowboys in the Wichita Falls DMA, presenting pre-season games, Special Edition with Jerry Jones and the Cowboys Huddle Show. KJTL has the market’s only 9pm newscast.
Wichita Falls, TX is in the 148th largest DMA in the United States, with a population of approximately 367,196 and 151,965 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 88% (28% wired, 60% ADS). The Wichita Falls market is expected to grow at a compound annual rate of 1.8% through 2018. The largest employers in this market are Sheppard Air Force Base, United Regional Health Care System, and Wichita Falls Independent School District.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007
Station Contact Information4500 Seymour Highway Wichita Falls, TX 76309 P: (940) 691-1808 F: (940) 691-5766
Stephanie Reed, Station Manager
Britt Milstead, General Sales Manager