KRCW

Station Profile

KRCW-TV, virtual channel 32 (UHF digital channel 33), is a CW-affiliated television station serving Portland, Oregon. Branded “Portland’s CW”, the station is home to a variety of high quality entertainment, news and sports programming. During the winter, KRCW is the broadcast home to the WHL Portland Winterhawks games. KRCW’s syndicated programming includes Modern Family, Mom, The Goldbergs and black-ish. In a partnership with the local NBC-affiliate, the station airs KGW News at 10 on Portland’s CW, a half-hour newscast offering the latest local news and information at an earlier, more convenient time.

Market Profile

Portland, OR is in the 22nd largest DMA in the United States, with a population of approximately 2,818,460 and 1,112,500 television households, as reported by Nielsen Media.

KOIN 6 is proud to call Portland, Oregon home. According to United Van Lines, Oregon has been the top relocation destination for the past three years. The tech boom, a lower cost of living, and easy access to beautiful coastlines and majestic mountains and forests are just a few of the reasons why people are drawn to the Pacific Northwest. It is also home to the 2015 MLS Champions – The Portland Timbers and a top notch NBA team – The Portland Trail Blazers. It’s a fun place to visit and if you’re lucky enough, it’s a great place live.

Portland’s dominant cable provider is Comcast. Cable penetration in the market has been decreasing for the past several years. Today, the penetration is 52.4% and other ADS are at 34.1%.

Station Contact Information

10255 SW Arctic Drive Beaverton, OR 97005 P: (503) 644-3232

portlandscw.com

Station Contacts

Pam Pearson, General Manager

Steve Linde, Director of Sales

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