Station Profile

Nexstar Broadcasting Group purchased KUCW-TV, a CW affiliate, from Newport Broadcasting on December 3, 2012. Utah’s CW30 (KUCW) is the CW television affiliate serving the Salt Lake City television market. CW30 is the home to all of CW’s top programs, including; Supergirl, The Flash, Arrow, Legends of Tomorrow, Vampire Diaries, Jane the Virgin, Supernatural, and Crazy Ex-Girlfriend. Utah’s CW 30 prime time programming consistently ranks among the top affiliates in the country in the network’s W18-34 demo. Utah’s CW30 delivers the some of the strongest comedy programming available, including; The Big Bang Theory, Last Man Standing, 2½ Men, and Anger Management, as well as The Doctors and Pawn Stars. Utah’s CW30 also airs a local prime news M-F 9-9:30PM. In total CW30 airs 130 hours of local programming annually. Combined with Nexstar’s KTVX, the two stations air over 2500 hours of locally produced programming annually.

Market Profile

Salt Lake City, UT is in the 30th largest DMA in the United States, with a population of approximately 2,609,500 and 952,470 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 32% Cable, and 43% ADS. Utah has the YOUNGEST median age in the country (29.3 years) with the next youngest state median age being Texas, with a median age of 33.6 years and the U.S. median age 37.2. Utah also has the highest HH size (3.14) in the U.S. (2.64), with 60.6% of HH headed by married couple’s vs U.S. average of 48.1%. Utah has the best state economy in the U.S., according to a report published in 2016 by WalletHub and is the #1 state for entrepreneurs and small business growth and according to Business Insider & Mattermark.com Salt Lake City is the #2 city for start-ups with 27.52% average growth since 2012. Utah is also one of the fastest-growing tech hubs in the country, with three cities – Provo, Ogden, and Salt Lake City – among the top 15 in the country with the highest concentration of STEM sector employment, and the New Yorker is already declaring the Beehive State “the next Silicon Valley”. With software company Novell leading the charge, Utah has begun attracting major players like digital storage company EMC Corp. and eBay, with both Provo and SLC now home to Google Fiber. In addition, record amounts of venture capital flowing in, and is home to at least a half-dozen unicorns (companies valued at $1 billion or more) with many more “soonicorns” expected to hit that mark in 2017 and 2018.

Station Contact Information

2175 West 1700 South Salt Lake City, UT 84104 P: (801) 975-4444


Station Contacts

Richard Doutre’ Jones, General Manager

David Reid, Director of Sales

Dean Davidson, Director of Engineering

George Severson, News Director

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