WIVB

Station Profile

Signing on in 1947, WIVB was Buffalo’s first television station. As Western New York’s CBS affiliate, WIVB is home to the market’s most watched programs including Buffalo Bills football, as well as syndicated hits Wheel of Fortune and Jeopardy. WIVB’s signature “News 4 Buffalo” award winning news product produces more hours of local news than any other station in the market.

Market Profile

Buffalo, NY is in the 54th largest DMA in the United States, with a population of approximately 1,351,850 and 632,110 television households, as reported by Nielsen Media.

Buffalo serves the 7 western most counties of New York as well as two in northern Pennsylvania. The western New York area is experiencing a recent renaissance with several major redevelopment projects completed and underway. The market’s top industries include medical research, higher education and financial services.