WJET

Station Profile

Nexstar acquired WJET, an ABC affiliate, in January 1998. Later that year WJET began a time brokerage agreement with Mission Broadcasting station WFXP, better known locally as FOX 66, the local Fox affiliate. As a result both stations have realized significant operating efficiencies. Through continued improvement in news coverage and dedication to the Erie community, WJET is the first choice for news in Northwestern Pennsylvania. WJET delivers the highest share of revenue in the market by leveraging its viewership and delivering superior customer service to its advertisers. The station’s syndicated programming includes, Entertainment Tonight, Judge Judy and The Doctors. WJET broadcasts in digital in High Definition.

Market Profile

Erie, PA is in the 150th largest DMA in the United States, with a population of approximately 351,401 and 152,420 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 88% (47% wired, 41% ADS). The Erie Market is estimated to grow at a compound annual rate of 2.6% through 2011. The largest employers in the market include General Electric, Erie Insurance, Hamot Medical Center and Saint Vincent Health Center. Sources: TVB January 2010, BIA Financial Network Market Report 3rd Edition, 2007.