WLAJ

Station Profile

WLAJ ABC-53 started broadcasting on October 13, 1990. Mission Broadcasting, Inc. owns WLAJ and ELAJ, the ABC and CW affiliates, and immediately entered into a shared service agreement with WLNS, TV 6 Lansing. At the start of the SSA, WLAJ added 15 hours of local news per week, simulcasting the WLNS newscast in the morning and evening every weekday. The station has been honored over the years, by the Michigan Association of Broadcasters, in the area of commercial production and station promotions. WLAJ has sponsored numerous events during the year including Heads up for Safety, free bike helmets for kids; Blood Drives, for Lansing and Jackson Red Cross; and numerous fun runs for a variety of charities across Mid-Michigan. WLAJ syndication schedule includes Ellen, Family Feud, Wendy Williams and The Real.

CW-5 Lansing is a 100 plus CW affiliate on WLAJ’s digital sub-channel 53.2. CW-5 has recently took a very active community service role in Mid-Michigan by sponsoring blood drives, 5k races and Common Ground music festival. CW-5 is great companion to WLAJ for sales proposals with its younger skewing audience.

Both stations operate out of the WLNS facility sharing control rooms, back-office and sales teams.

Market Profile

Lansing, MI is in the 113th largest DMA in the United States, with a population of approximately 592,596 and 271,010 television households, as reported by Nielsen Media.

Lansing is the capital of the State of Michigan, East Lansing is home to Michigan State University and the Lansing Area has the two newest GM plants in the United States. Greater Lansing is home to three medical schools and two law schools including the nation’s largest, Thomas M. Cooley Law School. Cable/ADS penetration in the market is estimated to be 85% (51% wired, 34% ADS). Lansing’s largest employers are The State of Michigan, Michigan State University, Sparrow Health System, General Motors, Lansing Community College and Ingham Regional Medical Center. Jackson’s top employers are CMS Energy, Henry Ford Allegiance Health, and the Eaton Corporation. Companies with headquarters in the Lansing area include insurers: Accident Fund, Auto-Owners Insurance, Farm Bureau Insurance, and Jackson National Life, along with tech and financial companies ACD.net, Lake Trust Credit Union, and Liquid Web.