Station Profile

Nexstar Broadcasting Group purchased WMBB-TV, an ABC affiliate, from Hoak Media on 6/13/14. Throughout its history, WMBB has long had a focus on local news, weather and sports. WMBB was one of the first stations in the country to go live on the web continuous during Hurricane Dennis in 2004 and has always been on the forefront of technology. WMBB was the first station in the Panama City Market to go full HD in both news and syndication and in 2013 launched Me-TV Panama City, a secondary channel focusing on classic sitcoms.

WMBB’s syndicated programming includes Dr. Oz, Dr. Phil, LIVE with Kelly and Michael, and Entertainment Tonight. A true leader in the Panhandle, WMBB strives to inform and enlighten their community through superior weather coverage, unsurpassed local news, and a sports team that puts local sports first.

Market Profile

Panama City, FL is in the 148th largest DMA in the United States, with a population of approximately 331,308 and 158,710 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 54%, with an ADS of 37%. The area is known for its sugar white beaches, earning the area the nickname of “Worlds Most Beautiful Beaches” from which WMBB draws their call letters.

Source: Nielsen Media, US Census Bureau

Station Contact Information

613 Harrison Avenue Panama City, FL 32401 P: (850) 769-2313


Station Contacts

Terry Cole, General Manager

Stacie Bolster, Director of Sales

Tom Lewis, News Director

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