Station Profile

WXSP is a My Network-affiliated television station located in Grand Rapids, Michigan. The Class A Low-power station is a sister station to WOOD TV (NBC) and WOTV (ABC). The station airs its own 10pm Newscast that utilizes the WOOD TV8 team from 24 Hour News 8. It also carries weather from the Storm Team 8 meteorological team. WXSP is simulcast on a series of low powers to provide better coverage for the large 14 county market area.

  • WOBC – Channel 14 – Battle Creek
  • WOLP – Channel 27 – Grand Rapids
  • WOMS – Channel 29 – Muskegon
  • WOHO – Channel 33 – Holland
  • WOKZ – Channel 50 – Kalamazoo

Market Profile

Grand Rapids, MI is in the 42nd largest DMA in the United States, with a population of approximately 1,810,670 and 784,190 television households, as reported by Nielsen Media.

Grand Rapids was named ‘smartest city’ in 2016 because 30% of the population has a college education). Grand Rapids was also named ‘Beer City’ 2 years in a row due to the large number of brew houses and craft beers. Kalamazoo is the home of the Kalamazoo Promise, a promise of free college to all children that live in Kalamazoo. The program has been an inspiration to the area. Battle Creek is the home of the Kellogg cereal company and hosts an annual ‘longest breakfast table’ in the United States.

Station Contact Information

120 College Avenue Grand Rapids, MI 49503 P: (616) 456-8888

Station Contacts

Julie Brinks, VP & General Manager

Jason Unger, Director of Sales

Brad Kessie, News Director

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